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IDC announces 2013 forecast for the channel landscape

Jack Loo | Dec. 5, 2012
The channel players will become more prominent in their engagements with users and vendors.

9) Expect strong marketing activities from the channel players. IDC predicts marketing material, and access to information and presentations becoming more seamless as organizations either built out their own concierge services or outsource marketing concierge services to niche companies who offer this as a service.

10) The battle for talent intensifies in 2013. The channel community will experience creative partnering and P2P solutions as well as subcontracting cropping up as a standard means to approach market needs.


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