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IDA and Google to strengthen Singapore’s analytics sector

Nurdianah Md Nur | April 8, 2015
The Squared Data & Analytics Programme will train and provide hands-on industry experience to 25 aspiring analytics professionals.

Understanding that analytics will be a key economic driver in future, the Infocomm Development Authority of Singapore (IDA) and Google have launched a Squared Data & Analytics Programme for 25 fresh university graduates hoping to build a career in data analytics.

The programme will provide them with the skills needed to gain a competitive edge in the data and analytics sector in Singapore, according to a joint press statement. Besides receiving training, these aspiring analytics professionals will be given an opportunity to work alongside mentors in media agencies or data divisions of a range of industry sectors.

"The Google Squared Data and Analytics Program will develop more young talents in data analytics skills across different domains and industries, which will play a critical role in our journey in becoming a Smart Nation," commented Steve Leonard, Executive Deputy Chairman of IDA.

Applications for the programme's July 2015 intake are now open and will close next Wednesday (15 April 2015).

Innovation-led economies in Asia
Innovation in data analytics is fast reshaping economies in Asia Pacific, helping businesses across the region find better ways to move faster and meet rapidly evolving global demands.

Research by consulting firm PwC showed that data driven innovation added more than S$70 billion in new value to the Australian economy in 2013, which was nearly equivalent to the retail sector's contribution to the economy. Japan has also harnessed the benefits of data: in 2014, it added over S$80 billion in value to the economy, mostly in intelligent planning for supply chain management. 

Likewise for Singapore, data driven innovation has contributed to more than S$4.2 billion to the economy, and is expected to triple its contribution in the next four years to S$11.6 billion, according to consulting firm Analysys Mason.

"It's incrediblehow much data and analytics have reset possibilities and expectations for Singaporean businesses looking for global growth," said Joanna Flint, Country Director of Google Singapore."Companies that embrace it are seeing tremendous upside in the various areas including marketing, planning, and customer service, meaning the job opportunities for those with the right skills are plentiful and only getting better."

The Squared Data & Analytics Program is part of the IDA's Company-Led Training programme, an initiative that supports the industry in recruiting, mentoring and training entrant infocomm professionals in fast-growing technologies. 


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