Deep Thunder can forecast weather for targeted areas retrospectively, and use machine learning-based weather impact models to help businesses more precisely predict how even modest variations in temperature could affect their business. This ranges from consumer buying behavior to how retailers should manage their supply chains and stock shelves, to how insurance companies analyze the impact of past weather events to assess the validity of insurance claims related to weather damage. Utility companies could mine and model historical data of damage to power lines or telephone poles and then couple that information with hyper-local forecasts to better plan for how many repair crews would be needed and where.
And this is just the beginning, Glackin says. For now, The Weather Company is helping airlines decide how much fuel to put on any particular plane, but the opportunity is much bigger than that.
"Ultimately, this is not just about helping with the decision about how much fuel to put on the airplane, it's about how does an airport manage its overall operations," she says. "That's the kind of scale of things IBM can bring."
Glackin notes that The Weather Company is now aggressively seeking out new data sources to feed its analytics. Already, its models use more than 100 terabytes of third-party data daily, including one of the largest troves of location data available anywhere and Weather Underground's network of more than 195,000 personal weather stations that report in minute-by-minute. But it's also starting to work on ingesting air pressure data gathered from cell phones. Instrumentation data from aircraft can help it analyze wind speed and turbulence data, which can then be deployed to other aircraft.
Last week, The Weather Company announced a deal with Gogo Business Aviation, under which Gogo will implement Weather's patented Turbulence Auto PIREP System (TAPS), a turbulence detection algorithm that will provide access to required avionics inputs to calculate and report turbulence intensity and transmit to the ground via Gogo's U.S.-based air-to-ground and global satellite communication network.
"Leveraging Gogo's expanded fleet of aircrafts, The Weather Company can quickly share real-time turbulence data directly with pilots and dispatchers, thereby improving crew and passenger safety," Mark Gildersleeve, president of business solutions at The Weather Company, said in a statement last week. "It is a great example of the internet of things in action, where we are collecting massive amounts of data very quickly and then using that insight to provide guidance to all flights that will be traveling through impacted airspace."
"We're also on the path to taking data from connected vehicles," Glackin adds. "We could take data from windshield wipers on a fleet of cars, or data from thermostats in houses that are wired — that allows us to make inferences about what the outside temperature is. When I think about really moving the dial on accuracy, especially in the short term, it's this proliferation of observations from non-traditional sources that I think is going to really make a difference."
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