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How to prepare your CRM system for a world of smart devices

Erika Morphy | Aug. 26, 2014
As they get ready for the era of IoT, companies must remember to include CRM in the mix.

"We will see that same dynamic play out across all kinds of products," Tzuo continues--and that will usher in a new era of CRM in which relationships are anchored by services and not products, in an era when products are the ones doing the talking.


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