If you involve too many people, your initiative will be destined to have many interesting points of view and precious few conclusions. By enforcing a clear vision, consistent communications, and a simple change-management structure, employees will self-organise much more productively -- moving ahead independently when it makes sense, working together when that's what is needed, and staying on the sidelines if their expertise is not required.
Strategic value ultimately comes from better serving your customers, increasing your sustainable growth rate, and generating more profit from products and services. CIOs should play a strategic role in making that happen.
Jack Bergstrand is founder and CEO of the consultancy Brand Velocity and author of Reinvent Your Enterprise. He is a former CIO and CFO at Coca-Cola.
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