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How to get started with Google Analytics

James A. Martin | March 3, 2016
Google Analytics can provide valuable online insights for marketers and website managers. Unfortunately, GA has a bit of a learning curve. Here's a beginner's guide to the basics.

To get started with Conversions, go to Reporting > Conversions, then select Goals, Ecommerce, Multi-Channel Funnels, or Attribution.

Help with Google Analytics is always available — for free 

New GA users might benefit from the Google Analytics Academy, a series of free online courses designed to educate people and test their GA knowledge. The Google Analytics Help Center (click the Settings cog icon when logged into GA to find it) is another helpful resource for beginners and experienced users alike, says Beth Bridges, vice president of digital identity at J-I.T. Outsource.

Begin with the end in mind

It's important for new GA users to set out with a specific goal, or "begin with the end in mind," as renowned author Stephen R. Covey put it in his book, The 7 Habits of Highly Effective People. "Document what you want to learn about your website so that analytics can help answer those questions," says Ryan Ruud, CEO and founder of Lake One Digital. "When you have a clear understanding of what you're trying to accomplish, GA will be a lot easier, and much more fun."


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