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How to do data-driven marketing right

James A. Martin | April 7, 2016
Akamai, Monster and others found creative ways to put piles of corporate data to work for their marketing teams. Marketing pros for these companies share valuable lessons learned from their successes, along with tips and best practices for data-driven marketing.

8. Don't forget the target audience

Constant data collection and analysis can quickly lead to "data fatigue," according to Jamie Barnett, CMO of Netskope, which issues the Netskope Cloud Report. It's important to focus on data-driven research that will have the most impact on key audiences and give them actionable best practices and ideas.



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