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How social analytics can improve enterprise IT efficiency

Sharon Florentine | Sept. 2, 2013
VoloMetrix's enterprise analytics technology uses social engineering to let CIOs quickly identify bottlenecks and pain points in their organization. Using that data, they can better allocate time, energy and resources. The only catch is they have to mine employees email to get that data.

In fact, Fuller says, when one customer described VoloMetrix to its approximately 8,000 employees and gave them the choice to opt-in or opt-out, only 2 percent (about 160 people) chose not to participate, he says.

CIOs are great at knowing how to allocate IT resources — storage and networking, software, infrastructure and all the related costs, but this can really help identify more of the "soft" opportunities to redirect energy, personnel and time, Fuller says.

VoloMetrix has almost doubled in size over the last year, Fuller says, and while the company started out aiming for a pretty horizontal customer base, they're now focusing on areas like IT, sales and post-merger integration.

O'Donnell notes that the solution is accessible for almost any large organization, and while it's not exactly plug-and-play, implementing the technology doesn't require a whole lot of up-front investment or highly technical skill sets.

"There's a generic plugins for Microsoft Exchange, but from there, it's so customizable that the skillsets vary insofar as you need to be able to tie it into different systems," O'Donnell says. "Project management, for instance, would require a different skillset than if you were using it to track finance, or sales, so, at the end-user level, each implementation will differ slightly between departments."

Of course, O'Donnell adds, one crucial piece of the puzzle is having a skilled data analyst on hand who can take the data provided, read it and use it to make the business run better and more efficiently. It's best if at least one employee has experience handling and analyzing large data sets, he said.

"CIOs are looking to be strategic enablers for the entire business, and this is a great way to go to their peer executives and say, "We've been providing you these technology tools — email, messaging, collaboration — for years, and this is how you're using them, but now we also can give you analytics to better understand how you can use them more effectively," Fuller said. "That's the real business value."

 

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