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How Slack and Hipchat made collaboration cool in 2015

Clint Boulton | Dec. 23, 2015
Buoyed by consumerisation, Slack and Atlassian rose to prominence in 2015. CIOs, as well as executive for both vendors, discuss why everyone suddenly wants to collaborate.

Can Slack and Atlassian compete long-term?

Najafi also knows that so many previous email killers have burned bright only to fade away. Waning interest in Tumblr and the harsh criticism of Twitter have him skeptical about Slack's staying power. "Long term, we'll see where they are in four to five years," he says. "Email is the only thing that has survived."

As popular as Atlassian and Slack have proven in the media, Silicon Valley and, for Atlassian, the stock market, the platforms account for but slivers of the $41 billion unified communications and collaboration market Gartner tallies, according to Preset, the Gartner analyst. He also says it will be challenging for the company’s to become the go-to collaboration platforms of choice for enterprise CIOs who have historically standardized on Microsoft or some other vendor. Trying to “find a one-size-fits-all collaboration platform is in tension with consumerization,” he says.


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