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How Real Madrid scores fan engagement in the cloud

Thor Olavsrud | May 6, 2015
Using the Microsoft Cloud platform, Real Madrid -- the world's largest sports franchise -- is undergoing a digital transformation to help further engagement with the soccer club's 450 million fans worldwide.

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The platform will help Real Madrid capture and discover fans' personal preferences, allowing it to provide more relevant content to individual fans through the mobile app. When fans check in at the stadium for a live match, it can automatically provision a personal QR code for a loyalty in-stadium offer, or just a message thanking the fan for investing time and money to see the game.

By collecting all this data and creating a detailed user profile of each fan, Sánchez wants to help Real Madrid marketers offer more targeted, customized marketing initiatives.

Microsoft and Real Madrid plan to launch the platform on May 19.

 

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