Looking into our crystal ball
The year ahead is increasingly looking to be one where marketers in APAC integrate new technologies into their marketing efforts, optimising budgets, reducing costs and improving reporting. As data steadily becomes the means for marketers to easily reach their audiences, we will see a fundamental shift in consumer brand interaction towards a more personal, and constructive relationship. One that is powered by the ability to manage audience data, and target the right audiences at the right time, to serve the right marketing tactic.
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