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How marketers can win over consumers in 2016

Rahul Vasudev, Managing Director, APAC, MediaMath | March 18, 2016
Rahul Vasudev of MediaMath touches on some key trends, and discusses how marketers can continue to leverage new technologies and strategies this year to attract consumers.

Looking into our crystal ball 
The year ahead is increasingly looking to be one where marketers in APAC integrate new technologies into their marketing efforts, optimising budgets, reducing costs and improving reporting. As data steadily becomes the means for marketers to easily reach their audiences, we will see a fundamental shift in consumer brand interaction towards a more personal, and constructive relationship. One that is powered by the ability to manage audience data, and target the right audiences at the right time, to serve the right marketing tactic.


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