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How Malaysia fits into Dyn's APAC expansion: interview

AvantiKumar | Feb. 24, 2015
Following Dyn's Asia Pacific announcement, Computerworld invited the Australian internet performance firm's Asia Pacific MD Martin Ryan to offer a little more backstory.

Dyn Internet Intelligence (DII) is critically important to companies because it provides monitoring, analysis, and planning of the Internet.

1. Monitor the Internet for Affecting Events.
There are over 3,000 outages, which occur daily over the Internet. Small events to major disasters can strike critical parts of Internet paths. DII shows when and where problems happen and helps find alternative unaffected paths. On September 15, 2014, a submarine fibre cut occurred on AAG cable near Vung Tau, Vietnam. As a result, regional providers lost as much as 50 percent of their capacity. The estimated time to restoration was 3-4 weeks.

2. Analyse Cloud Performance
Gartner recently found that more than 70 percent of enterprises will be moving apps and services to the cloud in 2015. DII shows how cloud companies serve customers through internet connections. This is especially true for the Asia Pacific region because many cloud companies are new to the region. For instance, Amazon AWS has two hosting locations that could serve the South Korean market - Singapore and Tokyo.  Intuitively, Tokyo, being closer, looks like the best choice. But in this case, DII visualizations show that Singapore provides better performance to South Korea than Tokyo.

3. Plan for Market Expansion
Many corporations are expanding their reach into the Asia Pacific market and will need to invest in infrastructure to reach the market.

Data centres typically cost millions of dollars to build, making location mistakes very costly. DII can help infrastructure planners by providing performance visibility into where to place data centers, see market targeted performance metrics, and try "what-if" location scenarios. To get further accuracy, Dyn Customer Vantage Points can be deployed at data centre locations to get direct performance data to over 1.5 million advertised IP addresses.

What Malaysian customer segments are you most interested in right now?

One great advantage of doing business online is that companies can access their customers and partners anywhere in the world at any time. This applies equally to web enterprises and traditional enterprises using the internet to grow their business opportunities locally and internationally.

Dyn now provides a 24/7 sales, service, support and network operation within Asia Pacific for Malaysian companies. We have established relationships with a number of Malaysian partners and our objective is to grow these relationships to assist Malaysian business to expand.

Malaysia is showing continuous growth in internet penetration, broadband take-up rate and mobile adoption. The Digital Malaysia initiative, in our understanding, is set to accelerate that growth. Dyn can help local and international companies respond to that growth as we already have infrastructure across Asia Pacific connected to our global network.

In today's online world, efficient, quick and reliable access to content and applications is critical for revenue, reputation and customer retention.

Asia is the world's fastest growing internet audience with an estimated 200 million new users coming online each year, often by mobile and many for the first time. We expect this audience will offer significant opportunities to Malaysian based companies.

Dyn is growing rapidly in Asia Pacific and now offers local support for products such as Dyn Internet Intelligence, Traffic Management, Email Delivery, DDOS Protection, to our customers. Since our September launch of DII, we've received very positive reception, and garnered a lot of momentum. In fact, we have doubled our global customer base since the September 2014 launch. To grow our business in the region, Dyn's number one priority continues to lie in providing the best experience for our customers. That has always been the key to our success.


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