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How machine data leads to operational intelligence

T.C. Seow | March 27, 2013
Splunk has tools and solutions that bring visibility and insight into voluminous data gathered from logs and machine codes.

Heng Chin-Liang
Photo: Heng Chin-Liang

Quoting a recent report from research firm Gartner on the top CIO business and technology priorities, Heng Chin-Liang, regional director, South Asia, Splunk, said that CIOs were hard pressed to "address issues such as increasing enterprise growth, expanding use of information and analytics, delivering operational results, improving enterprise efficiency, and improving governance, compliance, risk and security."

He was speaking that this year's CIO Conference, held at the Marina Mandarin Hotel in Singapore.

Claiming that machine data would be able to help, he elaborated that machine data would be any kind of machine-generated data—from all the data generated by applications, servers, network devices, security devices and remote infrastructure that power any organisation. "All this contains a definitive record of activity and behaviour of your customers, users, transactions, apps, servers, and so on," he added.

Using tools, one could extract valuable information from all the seemingly cryptic data and make sense of relations across different data sources to derive critical and valuable insights.

According to Heng, the key challenge was to manage this huge amount of machine data, as "it is one of the fastest growing, most complex and most valuable segments of Big Data," he said. "However, organisations requires a new approach to harnessing machine data, including business app data, and human-generated data. What if you can search, investigate and explore all the data, including structured and unstructured data—all within a single platform in real time?"

Heng claimed that Splunk has the right tools for both IT and business users to "turn machine data into operational intelligence by enabling them to search and investigate the data, and through proactive monitoring and alerting, they can gain operational intelligence and gain real-time business insight," he said.

One example Heng gave was US-based cable operator Comcast that uses tools from Splunk to peek into customer behaviours by monitoring content browsed, purchased and watched—through network device addresses, and in real time.

Back to CIO Conference 2013 main story.


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