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How IT supports sales at 3 large companies

Bruce Harpham | Jan. 27, 2016
Sales are the lifeblood of any business. And IT can play a pivotal role in what happens before and after the sale – that’s what happening at Salesforce, Northwestern Mutual and DocuSign.

These IT leaders show that supporting sales goes far beyond purchasing and installing a CRM application. Effective support begins with recognizing the importance of sales and seeing their challenges first hand. Gathering first impressions as an IT executive from the field remains an excellent way to increase professional credibility. To supplement these insights, the other best practice requires a governance and project management process to evaluate requests and deliver improvements.

 

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