"When online dating started in the late 1990s, it was mostly done in chat rooms and people thought it was an act of desperation. Now, people see online dating as a viable option of meeting people who they wouldn't meet in their everyday life."
eHarmony has not yet conducted a Longitudinal Study in Australia due to the financial feasibility.
According to Carter, it needs to get a sizeable sample of couples who married after meeting on eHarmony Australia and compare this with Australians who got married through other avenues.
"When we get that [marriage] data, this would give us an idea of what the relative numbers would be compared to the general population. We may be able to do that [Australian] study in the next five months," Carter said.
Sign up for CIO Asia eNewsletters.