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How eHarmony uses data science for matchmaking

Hamish Barwick | Sept. 22, 2014
eHarmony's senior research/development in the US, analyst Jonathan Beber, talks about the company’s matchmaking process

"When online dating started in the late 1990s, it was mostly done in chat rooms and people thought it was an act of desperation. Now, people see online dating as a viable option of meeting people who they wouldn't meet in their everyday life."

eHarmony has not yet conducted a Longitudinal Study in Australia due to the financial feasibility.

According to Carter, it needs to get a sizeable sample of couples who married after meeting on eHarmony Australia and compare this with Australians who got married through other avenues.

"When we get that [marriage] data, this would give us an idea of what the relative numbers would be compared to the general population. We may be able to do that [Australian] study in the next five months," Carter said.

 

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