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How CIOs are creating a better engagement with their customers

Chloe Dobinson | Oct. 11, 2016
How nine CIOs and business technology executives are using their digital expertise to improve customer engagement within their organisations

"Mapping our customer Journey has enabled us to better understand the physical and digital touchpoints of our customers with the NMC. This was absolutely an unknown piece for IT previously and, although known in individual silos, the business was not 'fluent' from a holistic perspective.
Rachel Murphy, Nursing and Midwifery Council CTO

"I have launched new services (mobile, blogs, ecommerce) which have supported the move to digital marketing and has improved the overall customer engagement through the use of technology. Digital marketing and social technology has overall led Wood MacKenzie to an increased customer engagement, higher brand awareness and a better understanding of our customers.

"Through educating my fellow Execs on the art of the possible brought by new technology, opening up new markets for our business (such as ecommerce), delivering our data and services in new ways to our customers while also moving our product development towards a nimble, incremental delivery.
John Linwood, Wood MacKenzie CTO

"Talking to people more or less and here because we are in one campus I can make the point of going out and talking to people. I love to know what's working and what's not, what are the opportunities while also getting a good feel of what the challenges are for Red Bull Racing.

"We also test products and customer engagement services to fellow partners and eliminate any challenges people may find. By doing this, we can see how can we help solve this problem in working as a team to communicate better to our customers putting them at the core of the strategy. 
Matt Cadieux, CIO Red Bull Racing

Source: CIO UK 


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