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How Beats 1 can take on SiriusXM

Michael Simon | July 14, 2015
Apple Music has exploded out of the gate. Thanks to a generous three-month trial period, music lovers all around the world rushed to take the newest streaming service for a spin, and there isn't much not to like. Tens of millions of songs, hand-picked playlists, offline listening, and easy integration with your existing music library put it at least on par with its big-name rivals, if not slightly ahead.

The satellite radio suits might not have paid too much attention to Beats 1 when Apple announced it as part of Apple Music, but after just a week on the air, they might want to give it a listen. After all, we know what happened to Nokia and BlackBerry when they underestimated the iPhone.


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