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How APIs could help Asian FSIs deal with disruptions

Nurdianah Md Nur | Sept. 22, 2015
APIs could enable FSIs to be more agile, help deal with silo systems, and provide their differentiated customer experience, says Will Bosma of MuleSoft.

There is also the issue of self-service. Since buying insurance online is becoming a norm, it is important for insurance companies to enable their customers to receive a soft copy of their insurance policies instead a physical copy. While this may not sound like much, this move helps to defray costs for FSIs.

The Thai Military Bank is one of our Asian FSI customers. By using the information on their customers — gathered from their new customer relationship management solutions and enabled through connectivity from our solutions — they were able to expand their use of channels, particularly the mobile experience for their customers.

 

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