Even so, Kirschner says that clients intuitively understood the value of APIs. For instance, Pitney Bowes watches API activity for trends that could point to new ways to capture value, such as the creation of new digital logistics services. Apigee’s success luring large enterprises to its platform caught the eye of Google, which in September agreed to buy Apigee for $625 million.
Despite what Gartner and others have come to describe as an era defined by digital transformations, Van Alstyne says too few companies put stock in APIs.
"Too many folks view this technology as infrastructure and not as strategy and that's a mistake," Van Alstyne says. "It enables you to tap external partnerships in new ways that you simply can’t if you don't externally open the technology."
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