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How analytics are misused to support an agenda

Rob Enderle | March 14, 2016
Columnist Rob Enderle uses gun control to showcase how analytics is too often used to confirm bad decisions that were already made, rather than to help assure a good decision.

Here is the real irony: For years the NRA has aggressively blocked the CDC from doing gun studies. The President did an end-run and was able to get CDC research funded. Most of what resulted actually supported the NRA (I chose a pro-NRA site for the citation) and were generally consistent with what Columbia University found. Sadly, I expect the gun control advocates now think the CDC study was a bad idea rather than concluding that much of what they advocated was wrong. Clearly the NRA was just as thic- headed. (By the way there is a funny segment on The Daily show on this, the most interesting part is that the congressman who sponsored the legislation blocking the CDC from doing this research now supports the effort). Go figure...

Analytics should be about finding the truth not about supporting an already-taken position. That’s the only way you’ll get to a valid decision.   Something to noodle on over the weekend.  


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