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How an Appstore helped Tesco HSC set up online shops in new markets

Rishi Shubhra | April 17, 2013
How Tesco, the world’s third largest retailer, modeled the success of its online grocery platform in the UK on Eastern European markets quickly and on the cheap.

"So a customer shopping on the online grocery store wouldn't know that a single app store model in the backend is leveraging all the operations that he performs on it--from viewing the website in the local language, to browsing for different products, to buying and paying for them."

At the end of 18 months, the team at Tesco HSC launched an online grocery site for Czech Republic.The Benefits: The platform has reduced the cost of deployment and the time to market significantly. It offers Czech customers over 20,000 lines of fresh and frozen food and groceries, and other items such as toys, stationery, and accessories.Tesco has already rolled out this offering in Czech Republic, Poland, Slovakia, Hungary, and Thailand.

"From the time the platform was launched in the Czech Republic, we took just three months to on-board Poland and Slovakia."The online service allows Tesco customers to shop in their local language and choose from multiple modes of payment. Since the deployment, in the weeks following the launch, Tesco already had more than 100,000 customers registering on the new online service and more than five million items sold across countries in Eastern Europe."It was important for us to provide this additional channel to our customers so that we could on-board different countries in a region and also roll-out different services to different stores as we expanded our online presence," says Bidarkoppa.


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