Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

HK’s Midland Realty chooses Citrix to translate its mobility vision into reality

Zafar Anjum | Dec. 13, 2013
Midland Realty has chosen application and desktop virtualisation as the most streamlined way to achieve those objectives.

Midland Realty has chosen Citrix to help it to translate its mobile enterprise vision into reality.

It is Hong Kong's only publicly-listed property agency, with a network of 300 branches, staffed by a team of 4,000 agents.

When the company recognised the need for an efficient and cost-effective way to support its mobile employees, it turned to Citrix.

According to a Citrix spokesperson, so many of the property agency's staff were using their personal smartphones and tablets for work-related tasks that Midland Realty was convinced of the need to manage this trend and harness the productivity benefits while safeguarding company information.

Midland Realty has chosen application and desktop virtualisation as the most streamlined way to achieve those objectives.

"The mobility features that Citrix offers represent a tremendous advantage for Midland Realty and our customers," said Francis Fung, Chief Technology Officer, Midland Realty. "Our initial evaluation showed us how dramatically desktop virtualization could transform our operations. We were looking for a truly mobile enterprise infrastructure that offered significant productivity improvements to staff while protecting company data and reducing the burden on the IT department, and we look forward to working with Citrix to make this a reality."

"As a busy property agency with a large number of mobile staff, it makes perfect sense for Midland Realty to adopt desktop virtualization, and I'm delighted that their experience with Citrix has been so positive," said Kenneth Chau, country manager, Hong Kong and Macau, Citrix. "Our research shows that the biggest barriers to mobility are a lack of security controls for new devices and clients; legacy systems unfit for mobile purposes; and challenges supporting multiple mobile operating systems. Midland Realty's determination to realise its mobility vision is gradually enabling the company to overcome these challenges and I'm confident that their choice will be fully vindicated once our solution is rolled out more widely."

 

Sign up for CIO Asia eNewsletters.