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Hilton improves charity fundraising with SaaS Blackbaud platform

Antony Savvas | May 19, 2014
Allows fundraisers to create their own bespoke websites.

The Hilton in the Community Foundation is using Blackbaud's software-as-a-service online event fundraising platform Heroix to help grow its fundraising initiatives across Europe.

Hilton in the Community Foundation (HCF) has been established for 14 years and has raised more than £14 million across Europe, through fundraising initiatives run by team members from Hilton Worldwide.

Organisers decided that HCF needed a better online fundraising platform so each supporter could have their own individual event page and bespoke website address.

Heroix is a fully mobile-optimised platform with a range of features, including the emailing of supporters and the sending of updates via social media.

"Blackbaud Heroix offered more cost effective flexibility and control than our previous online giving platforms, which often felt like people were not aware of the fact it was HCF doing the fundraising, and how our supporters fit together," said HCF fundraising events executive Samiya Rashid.

"Individuals now set up their own branded and bespoke giving page, which makes it easier to see how much each centre or event has raised and introduces a fun element of competition."

In addition to on-going hotel fundraising, HCF runs a large number of fundraising events each year, including Around the World in a Day and the Mayfair Power and Tower Race, where individual runners run 4.5km around Hyde Park before climbing the 28 floors at the London Hilton on Park Lane.

All money raised via HCF is used to support children and young people up to the age of 25, with core giving remits being education and health. Half of the money raised goes to charities nominated by individual hotels, and half goes to organisations that have applied for a HCF grant centrally.

In addition to providing the online giving platform for each individual hotel, the Blackbaud Heroix team also designed an easily accessible central giving hub, so all staff/event participants are able to find their hotel/event. Participants can also see at a glance how they are doing compared to other hotels.


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