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Helping Malaysian companies meet the 3-second app test: Dynatrace

AvantiKumar | March 23, 2015
Following success with Malaysian government agencies, a new free APM Meet-up programme will help extend mobile app performance awareness, said Dynatrace's Koh Eng Kiong.

Koh Eng Kiong, ASEAN, Dynatrace 

Photo - Koh Eng Kiong, Director, ASEAN, Dynatrace.

 

Following success with educating Malaysian government agencies such as the Inland Board of Revenue (LHDN) with the need to better monitor application performance management (APM) to meet today's consumer expectations, Dynatrace has announced a new APM Meet-up programme for companies and local authorities in Malaysia.

User-centric APM specialist Dynatrace's Malaysian ASEAN director,  Koh Eng Kiong, said the initiative will continue to promote knowledge exchange between industry professionals and build the national IT economy with more informed staff.

Koh said consumers today expected mobile applications to load within 3 seconds or less and that failure to meet this benchmark will result in user dissatisfaction.

"Due to an increase in online transactions, rising mobile adoption rates and overall Internet penetration, there is an urge for companies, especially those in the finance and retail sectors to trace transactions and monitor end-to-end performance to prevent revenue losses and sustain business profitability," he said.

"We noticed that the APM awareness level among Malaysian companies can be improved and there's still more that can be done to further enhance overall user satisfaction," said Koh.

"As consumers nowadays would look for instant responses and faster performance from service providers, it is crucial for companies to evaluate and make improvements in time to meet the user's demand. This would eventually help make Malaysian companies more competitive in the global marketplace," he said.

  Global benchmarks data

"This is why we want to roll out the APM Meet-up sessions and encourage companies to join and learn with our experts," said Koh. "We hope to enable Malaysia's IT community to provide better products and service levels to Malaysia end users through the sharing of best practices."

He said that during the meet-ups, apps developers, company IT professionals and other industry players will share knowledge on the areas that on the areas impacting web and mobile app performance.

Koh added that the series will also consider solutions to address performance issues including the offer of a free assessment tool and public Global Benchmarks data for business executives.

"Government agencies in Malaysia [and surrounding region] like The Inland Revenue Board of Malaysia (LHDN) are taking user's digital needs seriously and making constant efforts to maintain and enhance internal applications," he said, adding that Dynatrace has started to work with LHDN to boost applications performance to cater to the increasing traffic in recent years.

The result has been very encouraging and since installing Dynatrace APM solution, LHDN has been able to optimise their internal business applications to deliver at better speed, reducing internal server response times and boosting overall productivity for LHDN staff, said Koh.

In addition, he said Dynatrace has worked with Maybank and the Employees Provident Fund (KWSP), which has earned them the title of 'Leader' in Gartner's Magic Quadrant for Application Performance Monitoring (APM) report since 2010.

The next APM Meet-up will be hosted by Harald Zeitlhofer, technology strategist from Dynatrace on 15 April 2015, 7.00pm at First Avenue, Bandar Utama. His conversations will include best practices in configuring PHP on Nginx - an emerging lightweight HTTP server that is issued to run high performance websites, as well as common challenges and faster ways to fix PHP performance issues.

Admission is free. For more information and registration, meetup.com/APM-Meetup-MY/

 

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