"That is critical too because our buying teams do sometimes key things at the last minute - they want this product created, they need that purchase order ready and out to the supplier today, they can't be waiting around," he said.
The ultimate aim for Harrods however has been use the data within the organisation to improve the experience for customers, but it is also reducing expenditure. For instance, easier access to data is allowing product pricing information to be displayed on electronic shelf labels. This has allowed significant cost savings by digitising the paper process.
"We stick paper labels on a large volume of products. It is expensive, takes a long time, it slows down the whole process of getting the products from the warehouse to the shop floor," says Rush.
"We looked at electronic shelf face labelling: they are dynamic and RF based, product information and price changes are distributed to them over the air and they have an incredibly long battery life, which lasts around two years.
"All the data that supports those is coming from PIM, it is just another outbound integration that allows us to save literally of hundreds of thousands of pounds on ticketing."
Sign up for CIO Asia eNewsletters.