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Harnessing holiday data for businesses

Zafar Anjum | June 27, 2012
A*STAR Data Storage Institute unveils smart Big Data software for tourism sector

Singapore's Data Storage Institute (DSI) has developed a big data software that enables travel companies and hotels to tap the growth potential of online travel bookings and vie for customers by harnessing the multitude of data exchanged with potential holidaymakers on the Internet.

This was announced by DSI yesterday. DSI is a member of the Agency for Science, Technology and Research (A*STAR), which is the lead agency for fostering world-class scientific research and talent for a vibrant knowledge-based and innovative-driven Singapore.

"Tapping on just two server nodes, the software is capable of processing real-time travel data to achieve 500 transactions per second with only 200 milliseconds in latency," said the research institute in a statement. "The core data and cache engine that drives the algorithms are designed to help online travel players achieve a significantly lower look-to-book ratio by using data management features to intelligently cache information requests."

"DSI's technology has turned today's big data challenges into opportunities, enabling companies to gain a competitive edge by helping them extract valuable insights from the avalanche of information created by mobile devices," said Dr Pantelis Alexopoulos, DSI's executive director.

According to DSI, its big data technology can also be extended to the hospitality sector for business insights. Through an ongoing partnership with five hotels and Fujitsu, DSI will jointly develop a hotel booking application to create greater efficiencies in business operations and raise staff productivity. This application will be deployed on Fujitsu's Global Cloud Platform.


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