He adds: "We are just seeing the big applications coming out of the lab and going into strategic production. dunnhumby is in full production with us for example."
One of the drivers for this is a movement of the big IT vendors into the market. While early adopters have used Hadoop distributions from the likes of Cloudera, Mapr and Hortonworks, the presence of established suppliers such as IBM, HP and Oracle providing big data 'appliances' - preconfigured hardware and software - that will be easier for businesses to implement.
This will make Hadoop more enterprise-ready, Richards says.
"These are the guys the will take this technology and move it into production."
Sign up for CIO Asia eNewsletters.