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Guest View: Big Data for everyone has arrived

Terry Smagh | July 8, 2013
Delivered via easy-to-use apps, Business Discovery solutions are quick and light, social and mobile, facilitating collaborative decision making across an entire organisation.

Big data is everywhere these days.  From hospitals, to schools, to enterprises and corner stores, people everywhere are realising the potential of big data. Newspapers are writing about it. Bloggers are blogging about it. Studies are being written and books are being published. And the forward-thinking organisations reading these newspapers, blogs, studies and books are funneling valuable resources into collecting and storing every piece of data possible. In fact, according to a recent Gartner study, 42 percent of IT leaders have already invested in big data technology or plan to within the next year.

In all this hype, organisations have a tendency to forget the truly important benefits of big data. It's one thing to store the data - it's another to analyse it and put it to use. True business value comes from being able to make sense of the data with granular analysis that separates the data wheat from the chaff. Unfortunately, up to this point, many organisations have yet to employ the solutions they need to truly make the most of their information.

The Big Data Bottleneck

Once organisations realise the importance of deep-dive analytics, they are faced with determining best practices for finding insights. Many turn to small teams of highly skilled data scientists to wade through their seas of data and pick out the useful nuggets. This creates a big data bottleneck - a small group of "experts" analysing the data and distributing their findings to the business users below. This process rarely happens in real time, diminishing the timeliness and value of the data and ultimately not giving the front lines much, if anything, to work with. By the time even one report is generated, the data has changed and its findings are obsolete.

Is this really the most efficient way to empower employees with information? How can the power of big data enable the people who make critical business decisions every day? Wouldn't it make more sense for the people who will actually be using the information to analyse the data themselves?

Enter the power of user-centric big data, Business Discovery.

Business Discovery is a form of self-service business intelligence (BI) that enables decision makers to monitor and react to everything happening in and directly affecting their business in real-time. Delivered via easy-to-use apps, Business Discovery solutions are quick and light, social and mobile, facilitating collaborative decision making across an entire organisation. This is a far cry from traditional BI tools that are static and anchored to reports and dashboards that limit users to a pre-defined set of filters. With Business Discovery, users can customise the solution to their specific needs, optimising the time they spend with the solution and ensuring the most valuable insights are achieved.

 

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