The fact that the system monitors what we do or what we type while surfing online seems a little creepy, and when paired with Google's insatiable appetite for all kinds of user data, the endeavor feels overly intrusive. The question is how much of the information is actually stored and whether the company plans to mine Abacus data for its other analytics projects. If typing patterns and search terms aren't actually stored but used as part of calculations, for example, then the monitoring doesn't feel so much like surveillance.
Trust Score may gain traction precisely because it seems to make authentication less intrusive. Users don't enable two-factor authentication for myriad reasons, including the fact that it slows down the log in process, it's awkward, or they don't want to share their mobile phone numbers. The question is whether users would trust their smartphones to know who they are. Considering how much of their lives users already have on their smartphones, it's not so far-fetched that they would be willing to give their devices that much authority.
Sign up for CIO Asia eNewsletters.