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Google goes after enterprise with Chromebox for meetings

Sharon Gaudin | Feb. 10, 2014
$999 videoconferencing tool also could boost Google+ Hangouts

Google also said Chromeboxes from Hewlett-Packard and Dell will be available for meetings "in the coming months." Chromebox for meetings is expected to launch later this year in Australia, Canada, France, Japan, New Zealand, Spain and the U.K.

Ezra Gottheil, an analyst with Technology Business Research, said the low price point on Google's videoconferencing tool, compared to rival alternatives that can easily cost thousands of dollars, should help it gain traction.

"There are expensive solutions and poor solutions," Gottheil said. "There are, to my knowledge, no inexpensive good-enough solutions ... This could appeal to everybody. Even businesses that use the expensive services like WebEx would like a lower-cost solution for less critical meetings. Businesses, schools, government, even extended families could use this."

Chromebox will also bring more attention to popular Google+ Hangouts, Google's video chat platform that's part of the company's social network.

"It will bolster Hangouts," said Gottheil. "Google needs to explain how Google+ is simple and allows you privacy. This will help with that."

 

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