Google's biggest weakness today is a lack of customer engagement and support, according to Hammond. "Other direct channel players from the consumer space have discovered that using partners and self-provisioning is not always sufficient to meet the need of these buyers," he says. "Google seems to still be learning that lesson."
Google's enterprise team seems acutely aware of the importance of developer input. It also aims to reduce friction in the development process, according to Holzle. "We're going through a transition where enterprise applications can become really sexy, if you want, really functional without doing the heavy lifting yourself," Holzle says.
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