It's not that AWS users can't do analytics on their own data. It's that Google is making analytics a focal point of its cloud strategy.
"When you ask companies what they want [to do in the cloud], they usually start with workload and scalability," Stevens said. "Then they realize they can take historical data and experiment with new models of analyzing that data. There's no end to the experimentation of what they can do with all this data. It's not just about cost of servers but adopting new models and that let's them change their business."
By using the cloud, companies may gain access to data they didn't know they had. That knowledge could change what products and services companies offer to customers, as well as how they offer them.
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