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Google Apps, once a leader, faces growing cloud app rivals

Juan Carlos Perez | Nov. 4, 2013
Analysts say it needs to improve its unified communications and enterprise social efforts or risk being left behind

"Google+ isn't an ESN just yet, but this update indicates Google could be serious about this," Cannell said. "I hope Google takes the next step. They've laid a strong foundation, but they need to market and support Google+ for enterprises as they do Gmail.

"It's about a broader communications infrastructure that acts as a glue across all Google Apps," he said.


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