Photo - (From left) Germany's Ambassador to Malaysia, His Excellency Ambassador Holger Michael; and SAP Malaysia Managing Director, Bernard Chiang.
Enterprise applications firm SAP has officially launched its simplified next generation SAP Business Suite 4 HANA in Malaysia at an event officiated by the German ambassador to Malaysia.
During event in Kuala Lumpur, SAP Malaysia managing director Bernard Chiang said the underlying theme of the new SAP Business Suite 4 SAP HANA was to simplify tasks for customers.
"S/4 HANA is designed and specifically intended to run on the company's HANA advanced in-memory platform. The solution will offer cloud, on premise and hybrid deployment options to provide maximum choice to potential users," said Chiang.
"The launch [of the SAP S/4 HANA] is our company's biggest launch in more than 20 years," he added. "SAP S/4 HANA is about uniting software and people to build businesses that run real-time, networked and simple."
"In today's digitally networked economy that is facing an avalanche of data, one of the most critical elements of a successful business is the ability to run with the minimal of business complexity," said Chiang. "Naturally, this is difficult to do without assistance, especially as corporates grow larger."
"We at SAP strongly advocate businesses to 'Run Simple' and break free of past limitations and complex problems that limit business growth and affects bottom lines," said Chiang. "In essence: Save time, save money, gain quick insight."
"As the business world gets more complex, solution platforms that are able to simplify business processes with the least amount of overhead will be the ones that provide true value to the business world," he said. "SAP S/4 HANA extends the value of simplicity to all lines of business and industries end-to-end with guided configuration for adoption. This makes it able to provide on-the-fly insight on data and run real-time business processes. Plus, it's able to make the information available to almost anybody in the company, on any device."
"Due to the optimal calibration of SAP's solutions, response times can practically be eliminated. In addition, configurations are significantly more intuitive so that new business processes can be conceived in real time and implementation is decidedly faster," said Chiang.
"In addition, S/4 HANA helps support new business model development, speeding up the move to the Internet of Things," he said. "The simplification of the data modelling allows for greater agility, and naturally greater IT efficiency. Simplicity will bolster agility, ease management complexity and deliver rapid insights across organisational boundaries."
Officiating the event, His Excellency Ambassador Holger Michael, Germany's Ambassador to Malaysia, said he "was delighted that Malaysian companies are so interested in ICT made in Germany."
"For many people, Germany stand for - next to soccer - industries such as cars, chemical products and ICT. German craftsmanship, technology and innovation are very visible in our world today," said the ambassador.
"Hence I am pleased to see that SAP as the global market leader in enterprise software brings its strengths and latest market solutions to Malaysia. It seems only plausible top notch enterprise application software can provide the boost in productivity that is required for Malaysian companies to penetrate the global market," he added.
Cross industry benefits
SAP's Chiang said one of the earlier foundation solutions by SAP, Simple Finance, was introduced last year, intended to help customers transform finance with instant was the starting milestone for what is now the S4/HANA solution. "SAP's customers around the globe are already discovering the business value delivered by Simple Finance. Deloitte Consulting, a long-time SAP HANA users, sees the S/4 HANA solution as ideal to allow finance professionals to access information and help drive ongoing finance transformation."
"At the same time, S/4 HANA will also expand SAP's cloud solutions portfolio and complement other SAP company offerings such as those from Ariba, Fieldglass and SuccessFactors," he said. "Customers will be empowered to define their journey towards to cloud while keeping all the business benefits of existing SAP solutions."
Chiang said that S/4 HANA was also expected to deliver high levels of benefit to multiple industries, from the government sector to healthcare, oil and gas, banking, consumer products and retail, among others. "In any of those sectors cost management and time are pressing concerns that require the right tools for effective decision making."
"Malaysia's oil and gas (O&G) industry, for example, is a vital lifeline to the nation's economy," he said. "As advanced as business in the industry is today, this sector is producing data like never before, and it all has to be collected, verified, examined and processed, driven by sheer scale of automation. This is of course in addition to data generated from classical business transactions such as purchase orders, employee records, as well as trades and exchanges."
"[S/4 HANA] is in an ideal position to cater to these greatly enhanced needs of the industry, providing faster analytics and reporting. This will provide real-time information for personalised insight from a single source of truth and offer users a personalised experience with a new class of instantaneous role based applications, all in a single platform," added Chiang.
"SAP S/4 HANA is the next generation," he said. "It's here, it's now and it is available to solve multiple business problems as simply as possible."
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