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Gartner: 64% of organizations looking at Big Data projects this year

Ellen Messmer | Sept. 24, 2013
Gartner calls 2013 big year for Big Data 'experimentation and early deployment'

There's also skepticism about whether it's possible to gain great value in Big Data that might marry large streams of disparate information in an analytical attempt to somehow divine meaning about what happens in advertising and audience impact across boundaries of traditional and new media. Mike Donahue, executive vice president at the American Association of Advertising Agencies, who spoke on the panel, said Big Data strives to be about context, but the industry shouldn't lose sight of the "small data" about local markets.  


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