"Steam Machine was a huge risk. It's a risk that hasn't necessarily paid off in terms of unit sales as much as everybody had hoped for, but it's a risk we continue to invest in," Azor said.
People love Steam Machine for its console-style interface and ability to play and share games bought years ago, Azor said.
In a way, Dell's ownership hasn't changed a thing at Alienware. For Azor, every day feels like going back 20 years when the company was born. The passion for gaming remains, but the surroundings have changed.
"I'm a father, I'm a husband, I'm a gamer. I go to work everyday to go fuel my habits. Those are the three priorities for me."
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