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From boring to personal: Challenges of Data Management

Zafar Anjum | June 25, 2012
The world of data management has become much more challenging in the past two decades, but in terms of NetApp’s business, that’s a good thing because it gives plenty of room to innovate, says Dave Hitz, executive vice president and founder.

 You have stepped into cloud services and data protection as a service. How is that working out for you?

NetApp does not offer cloud services, but we sell to companies that do, and that has been a very good business for us. We estimate that we have 1.2 billion customers using some form of cloud service that is powered by NetApp. People sometimes ask us whether we worry that cloud computing will kill our business. We don't see it that way. Cloud computing is about whether people will buy their own computers, or whether they will get IT services by accessing somebody else's computers over the network. Either way, somebody somewhere is building a data centre, and we view them as a potential customer. We already have many of the world's largest data installation. We have more than 15 customers with more than 50 petabytes. Our largest customer has almost 900 petabytes. Point is, we are well positioned to help people building very large clouds.

 How is NetApp performing in the Asia Pacific market and do you see any special trends here in the storage space?

We're still seeing a strong growth momentum in Asia Pacific across all markets. In our most recent quarter, the Asia Pacific region grew by 55 percent year over year. Cost efficiency will continue to be a trend and our customers have invested in Data ONTAP to keep their IT costs down without having to make significant capital investments. It goes without saying that doing more with less is probably a mantra we will hear this year.



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