From a technology adoption perspective, the pressure to move fast, whilst simultaneously innovating and executing has never been greater.
As technology becomes more and more pervasive in our everyday lives-personal and professional-we have come to expect even more of technology in our world.
When it comes to technology, we like nothing better than a new trend. We see businesses embracing transformative and disruptive technologies to improve their capability of interacting with customers, streamlining business cycles and reducing operational costs.
So what are the big tech trends for 2015? Here's my take...
A lot of wearables will fail as people rely on their smartphones for everything. However, not all wearable technology will end in abject failure. Standalone, niche wearables that shake up industries for the better — such as FitBits or Jawbones that monitor vitals or health activity — will continue to flourish and be incorporated into sports clothing, shoes and equipment.
2. It's a Mobile World
Mobile is really transforming the IT industry. You might not realise it now but the use of smartphones, tablets and laptops allow us to be more flexible than ever before, to consume the information in a different way and even to communicate and share information instantly on the go. Mobile is playing an increasingly key role in driving the journey to the third platform of IT.
With mobile devices a driving force of disruption in almost every industry, businesses that adapt and take their services onto the mobile device can create a direct relationship with the consumer. Marketers now have the potential to intercept consumers "in the act" and direct their attention to relevant products and services. The retailer who is savvy about the consumer location in the store, or the sports clothing company who understand exercise routines and state of health of their customers is developing new ways of interacting with customers. Many companies have been working on this for years, but I expect it will become more widely adopted. That means vast streams of data will need to be processed in real time, driving a massive increase in the adoption of technologies such as in-memory databases and flash storage.
3. All About the Software
In the next decade, almost every industry will be re-defined by software — and much of that software being surfaced on mobile devices — on smartphones and tablets for sure, but also in cars, aircraft engines, running shoes and human beings! Think about Tesla — an electric car, right? Yes, but more than that, it's a software-defined car. Tesla has done to the driving experience what Apple did to the cellular phone experience — your car is now a software platform to innovate on top of. Companies will need to innovate to retain their competitive edge. This trend also hits close to home -storage arrays, servers, networks and entire data centres will be run and managed by smart software in the future.
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