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Formula One puts you in the Grand Prix with VR and AR

Thor Olavsrud | Oct. 28, 2016
Last week, Formula One and Tata Communications provided a peek into the future of motorsport when they announced the winners of its 2016 F1 Connectivity Innovation Prize, focused on fan-created virtual reality and augmented reality apps.

At a ceremony at the 2016 Formula 1 United States Grand Prix in Austin, Texas, last week, YogaBrata's entry took top honors, clinching the $50,000 top trophy of the competition. Kapadia, who was part of the judging panel, says YogaBrata's entry won the top prize due to its integration of ultra-immersive VR with AR elements.

"There's no bigger or more powerful showcase for innovation than F1, and VR and AR will push the excitement of the sport even further," YogaBrata said in a statement last week. "My idea aims to capitalize on that by bringing fans closer to the exciting world of F1 than ever before. I'm thrilled that the judges saw the potential of my virtual trackside experience for fans."

"It is great to be a part of the F1 Connectivity Innovation Prize and to see first-hand fans become part of the F1 action in real time, in addition to watching on their TV or phone," added Mercedes AMG Petronas Formula One Team race driver Lewis Hamilton, who presented YogaBrata's prize. "The winning solution from Datu YogaBrata gives us a glimpse of what the future of F1 could look like — and how we will be able to share so much more of our race weekend at the track with people at home. I would love it as a fan!"

Hamilton and Kapadia were joined on the judging panel by John Morrison, CTO of Formula One Management; Paddy Lowe, executive director (Technical) of the Mercedes AMG Petronas Formula One Team; David Coulthard, former F1 race driver and F1 commentator; and Martin Brundle, former F1 race driver and F1 commentator.

 

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