Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Forget the keynote. WWDC is still about the developers

Ryan Faas | June 11, 2013
Why do you think Apple's App Store has such a robust catalogue of apps?

Over the years, I've heard many Apple fans complain about the price of admission to the conference. For a fan, $1,599 is a lot for any event. For a developer or IT professional building or updating their skill set, it's a bargain. Most week-long IT training classes are two to three times more expensive and they're generally pretty limited by comparison. That Apple is making so much of the core WWDC experience, the 100+ sessions, available to anyone who drops $99 for an iOS or Mac developer membership and signs Apple's NDA is almost shocking value for money.

The reason Apple makes all of this available — and the reason it announced it will offer a series of tech talks around the world for developers that couldn't get into WWDC — is because it knows its success rests on its relationship with developers, the resources it gives them, and the income it helps them generate. Remember that when Cook steps off the stage at the end of the keynote. After the camera lights go dark and the last tweets go out, that's when the real work of WWDC, the important work, gets started.

Computerworld's Jonny Evans will be live-blogging the events at WWDC Monday starting shortly before 10 a.m. PT. Bookmark this page, which will go live Monday morning, to follow the keynote announcements as they happen.


Previous Page  1  2  3 

Sign up for CIO Asia eNewsletters.