"This very important study is really 'inside baseball,' meaning it is really experts talking to the experts," McDonald explained. "If the average small business owner or marketer merely became 'link aware' and solicited legitimate inbound links from ecosystem partners, got listings in legitimate directories such as professional associations, trade shows, etc., nine times out of 10, they will outrank their competitors."
For local businesses, an even better approach is getting real customer reviews on Google.
"Reviews are as important, if not more important, than links for local businesses," he said. "You do not have to run faster than the bear; just faster than your buddy."
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