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FitNatic Nourish delivers custom supplement blends on demand

Sarah Jacobsson Purewal | July 23, 2015
Despite my commitment to fitness, there's one part of my health regimen that's lacking: Supplements. I rarely take vitamins or dietary supplements, mainly because I'm just too lazy to go through the time-consuming process of unscrewing multiple bottle caps per day and contemplating how much iron is in my diet.

Fitnatic Nourish

Despite my commitment to fitness, there's one part of my health regimen that's lacking: Supplements. I rarely take vitamins or dietary supplements, mainly because I'm just too lazy to go through the time-consuming process of unscrewing multiple bottle caps per day and contemplating how much iron is in my diet.

Sound familiar? Tracking your nutrition--everything from vitamins and herbs to minerals and other nutrients--is a lot of work. But FitNatic's new product, Nourish, is looking to fix this with its convenient, customized supplement blend delivery system. They launched an Indieogo campaign today to bring the product to market.

The Nourish is a counter-top device that uses your personal stats and data pulled from fitness trackers, sleep trackers, and calorie-counting apps to create personalized powdered blends of vitamins, herbs, minerals, and other supplements at timed intervals throughout the day. The blends are not only customized to you and your activity level, they're also customized based on time of day; for example, an early-morning blend might include caffeine, while an evening blend will not.

In a sense, the Nourish is sort of like having a dedicated nutritionist who follows you around and bugs you to drink this custom shake they just whipped up for you.

The Nourish looks a little like a high-tech coffee-maker-slash-arcade-machine. The device is big and boxy, with rounded corners and a large 15-inch touchscreen that rises to deliver your custom blend. Blends are dispensed into a special funnel, which is designed to sit flat on a table yet still work as a funnel (the funnel is basically two pieces of silicone that part when you press the sides of the cup).

Sixteen pods containing different supplements sit on top of the Nourish. The device will come with a 16-pod starter pack, but you'll be able to buy additional pods directly from the company or through partner distributors such as GNC. Each pod is surrounded by a circle of colored lights. The lights serve two purposes: They're color-coded based on type of supplement (herbs are one color, minerals are another, etc), and they also give you a visual demonstration of how much of each supplement remains.

The Nourish's touchscreen works as the device's main hub, where you can see everything from your personal data (including activity tracker info) to exactly how much of each supplement is left in the machine. The Nourish is Wi-Fi and NFC-enabled and will launch with an iOS app, so you'll also be able to see this info on your phone (and your Apple Watch). From the touchscreen/app, you'll be able to dispense blends and pre-dispense blends for later in the day (if you want to take it with you to work -- the Nourish is big enough that it won't be travel-friendly). The Nourish will support multiple user profiles, so the whole family can get on the custom supplement train.

 

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