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First look: Facetune makers take aim at Photoshop with Enlight

Caitlin McGarry | March 13, 2015
Facetune is a fixture on the App Store's top 20 paid apps list, currently sitting at No. 11. It has thousands of rave reviews, because it does something that a lot of people want, which is to fix insecurities. The app smooths out your skin, removes blemishes, whitens teeth, applies makeup, fills in bald spots, and generally makes you look like a Glamour Shots version of yourself.

One of my favorite features is Mixer, which lets you blend two photos together. I spent way too much time artfully placing myself in front of a variety of backgrounds and then smoothing out the edges so it looked completely, well, Photoshopped. The fact that I could do it on my phone using just my fingertip was impressive.

"You can do really cool stuff, but you don't have to work hard to get results," Tsiddon said.

There are no social or community-related features, so don't think of Enlight as a VSCO Cam or Instagram competitor. You can share the images you create, which even include memes, out to Instagram, Facebook, and Twitter, or send them to friends via WhatsApp or iMessage. Or you can save them to share on the web — the end results are large, high-quality files, not images that have been compressed to bits.

As is common for high-end software that doesn't sell your data to advertisers, Enlight isn't free: The app will cost $4 at launch, though you can expect that price to go up.


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