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First CIO on Workplace by Facebook talks collaboration in the enterprise

Matt Kapko | Jan. 20, 2017
The former CIO of Clorox has a long history with Workplace by Facebook. Here he shares insights about his early days with the collaboration platform, challenges he’s encountered and tips for IT pros.

Workplace tips for IT pros

Loura has deployed Workplace at multiple companies now and has a few tips to share with other IT professionals who might be considering Facebook’s solution or are in the process of testing its capabilities. “You don’t deploy a social platform, it deploys itself,” he says. “You can’t treat this like a typical corporate software rollout.”

He also encourages his IT colleagues to not be afraid of raw and unscripted communications at work. “Give yourself permission to be unedited at times,” Loura says. Facebook Live and other tools that may seem tangential to the core purpose of Workplace have actually been a surprise advantage for Rodan & Fields. The company broadcast its first livestream within 30 minutes of the tool’s availability on Workplace, he says.

Finally, Loura says, it’s important for IT leaders and company executives to fully commit to the platform. Important documents, company resources and other corporate assets need to be shared and positioned well on Workplace, according to Loura. “People go where they find value,” he says. “Content is like gravity, it pulls people into the environment.” Conversely, if pertinent content is not available on Workplace, employees will look for it elsewhere.


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