Olds said users should begin to notice a difference now that DeepText is being used.
"Facebook users will notice that their searches will bring back richer results and will categorize results with much better accuracy," he said. "I would also expect that users will be able to more easily find people and pages on Facebook that better line up with their interests. And with this tech, Facebook will be able to understand much more about their users than ever before."
And by better matching ads to Facebook users, the company can get higher ad rates than before.
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