Addressing security concerns, Codorniou assured businesses that "the data belongs to the employer, company and employeees, not Facebook". Only office data can be transferred across the network, and businesses can modify, delete, or export their data at any time.
The company is the sole controller of access to the platform and can also administer access to Messenger groups. The platform is not connected to personal Facebook accounts and data is not shared with Facebook.
The social media firm has also partnered with a range of identity providers such as Okta, PingIdentity and Microsoft's Azure Active Directory to allow IT teams to secure and manage Workplace deployments.
Facebook Workplace: Pricing
Facebook enters an already crowded marketplace, with Slack, Yammer and Salesforce's Chatter among its established competitors. But the Facebook brand has a unique pull for its 1.7 billion users cultivated over its 12 years of existence.
Another challenge to competititors is Facebook's aggressive pricing structure. Workplace costs $3 (£2.45) for each of the first 1,000 monthly users, $2 (£1.63) per employee from 1,001 to 10,000 users and $1 (£0.82) for any additional employees after the first 1,000. For that price, customers get what Codorniou called "two products in one - a news feed and work chat".
Slack, meanwhile, charges $6.67 (£5.44) per user for its "Standard" service and $12.50 (£10.20) for its "Plus" package. The company also offers a free version for companies to try out the product, but services such as unlimited message storage and group phone calls are not included.
All Workplace companies receive a free three-month trial period with no commitment required, and it's completely free for non-profits and educational institutions. The price is based on engagement, so companies are only charged for active users.
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