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Facebook will let companies map online browsing to real-world sales

Blair Hanley Frank | April 19, 2017
The feature is part of a broader analytics push.

Facebook has built a new automated insights feature into the Analytics service that automatically detects and highlights anomalies in companies’ data. For example, the service will highlight changes in users purchases after an app update. Right now, it’s available in open beta.

Companies can also set up their own custom dashboards to combine all the metrics they consider to be important.

The new Analytics service has another benefit: it’s free. Facebook stands to make money when businesses purchase the myriad types of advertisements that the company sells.


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