The Facebook Analytics push service is aimed at helping developers market applications to users rather than serve as a generic push notification service, so it's not a Parse replacement, but it will help businesses try to re-engage their users through notifications.
Facebook continues to expand as a developer platform, with the company's base of independent developers integrating with its platform growing more than 40 percent year-over year. These announcements should provide additional value to those developers who have chosen to integrate tightly with the Facebook ecosystem, and draw more people into the company's developer platform.
To help with that, Facebook also announced that it would be translating its developer documentation into 16 languages to help international developers better work with its tools.
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