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EyeIn trawls the social web for relevant, more personal image searches

Ian Paul | June 16, 2015
Social networks like Facebook, Instagram, and Twitter make it dead simple to share your experiences with the world. What is not so simple: discovering the experiences of others across all three of these social networks at once. A new image and video search engine called EyeIn hopes to change all that.

Social networks like Facebook, Instagram, and Twitter make it dead simple to share your experiences with the world. What is not so simple: discovering the experiences of others across all three of these social networks at once. A new image and video search engine called EyeIn hopes to change all that.

Unlike Bing or Google's image searches, EyeIn does not offer results from standard websites, but focuses exclusively on images and videos shared in social networks. EyeIn (pronounced "ine" as in "turbine," which is Hebrew for eye) is the brainchild of Tel Aviv-based Mobli Media Inc., the company behind the photo and video sharing app Mobli.

Under development for the last three years, EyeIn aims to maximize the quality of results by filtering out all the noise and returning images it thinks you'd actually want to see.

"For a Lady Gaga concert that we measured, we saw that 70 percent of the photos were selfies, which is not the most interesting or relevant material to someone who wants to see a Lady Gaga concert through the eyes of others," Ido Sadeh, Mobli's chief operating officer, told PCWorld.

You may like to see selfies of friends drop through your timeline on Facebook, but when trying to find user-generated images of a particular place or event, thousands of selfies by people you do not know are not all that useful.

Why this matters: One of the best ways to find out about breaking current events is through sites like Twitter and Instagram. The only problem is switching between all the various social networks can be a pain. EyeIn helps solve this problem by bringing user-contributed content into one place in a simple, streamlined package. You will be limited by what EyeIn decides to be the most relevant content to your query, but it is still a great place to start a search for images from social media.

In my experience, EyeIn was very easy to use and an incredible time waster when you want to delve into the latest unfiltered shots from the NBA finals, reactions from Sunday's Game of Thrones season finale, or the meme machine inspired by the Rachel Dolezal story.

Hands-on with EyeIn

Like any other search engine, EyeIn searches start with keywords relating to a particular place, event, person, news event, or online meme. From there, you can drill down based on location and date.

As with other search engines, EyeIn's homepage features a large search bar in the middle of the page. Below that are trending subjects such as the events mentioned above.

Spoiler alert: If you have not watched the last Game of Thrones episode yet, do not look at EyeIn's trending section.

 

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