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Evan Schuman: Bluetooth bras and bumping bozos

Evan Schuman | Feb. 5, 2014
Tech overreach now has its mascot: the True Love Tester bra. How do companies green-light such hare-brained product ideas?

Then again, maybe the True Love Tester bra is a good thing. Not for its maker, Ravijour, perhaps. But I'd suggest that every Silicon Valley CEO put a Bluetooth bra poster on the wall, as a constant reminder of what happens when bumping bozos let engineering ideas go unchecked.

 

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